Business's new Bestie 

For business having a Digital Twin Model is fundamental to its future development


Since computers were first applied to helping business there has been a consistent problem – the high failure rate of new system implementation projects.

Pretty much any business over 30 staff in size needs an Enterprise Resource Planning system (ERP) to support their activities - especially their sales and accounting functions. Yet roughly three quarters of new ERP system implementation fail and have to be restarted.

The problem has lain with the way software is designed and delivered. Responsibility for an ERP system lies with IT people who generally have limited business experience. The process starts with IT people asking business people for their requirements from which to base the design of new software or with which to configure pre-built software to fit a business’s needs.

The current method of fitting software to business is a problem. The difference in language between business and IT and the lack of a common method of visual communication means requirements are flawed. This is compounded by the poor understanding by business people of their own environment. IT follows a rigid discipline to create software, whereas business can generally change what they do on the fly. However, while business has ways to respond to an unexpected event they rarely record these actions as requirements for ERP systems.


Shift responsibility for defining what a system does to the Business using visual communication technology that both they and IT can understand, since IT will remain responsible for the technical ‘plumbing’ underpinning the system. The communication technology must be able to support a one hundred percent accurate description of the Business’s system needs.

Enter the Digital Twin. This is software that exactly models what happens in the real-world. Users can expect that anything shown in the Digital Twin directly corresponds to some real-word artefact or action.

The real-world accuracy of Digital Twin software means that it supersedes all other system definition tools, the majority of which are designed to aid software development. Many of these other tools use the term Digital Twin whilst not meeting the criteria. For this reason NASA, from which the Digital Twin concept originated to support spacecraft and their crew, require a True Digital Twin to be able to interact in real-time with its real-world counterpart.

Digital Twin for Business

The promise of a True Digital Twin model for business is not only an end to failed system implementation – at least not from a functional mismatch, since if a mismatch is detected the implementation will not proceed – but the ability to change systems quickly. Since the Digital Twin is a model, its components are all interrelated so if one is changed you can immediately see all the other components affected and thereby prevent a system failure.

Together with Microsoft’s Digital Twin for the Internet of Things (IoT) a Business Digital Twin ensures the ability to connect real-time IoT devices to relevant places in a system, thereby unleashing the huge productivity gains that is the promise of the IoT. Digital Twin software can truly transform business, making it real-time and responsive to change.